yesh + tash

plan your site

The Plan.

Here's a simple guide to planning your new website. This can be a frustrating process if not planned well. Done right, it will be empowering for you and your team.

With our One Day Web service we would normally meet up between point 3 and 4, but each job is different. 

Before you start this allow some time to look at your business plan (you do have one right?). How does your website and social media fit into your plan? What are your objectives for the next 1-3 years? 


1. Choose your platform.

Is it Squarespace? Congratulations, we can help! Although we have worked with Wordpress, Big Cartel and Shopify in the past, we always come back to Squarespace, now it's the only platform we use. Read more about the company here. We are experienced (official Squarespace Specialists) and we've built over 50 sites for happy clients.

One key feature of Squarespace is it's scalability - meaning your site can start simple with a single page blog, then evolve into a portfolio site, then a shop all in the same website.

We'll be honest, there's a few things Squarespace isn’t currently built to support:

• PayPal integration
• Recurring payments
• Member logins
• Anything that would necessitate integrating with a third-party API

There are ways around the above, so if you feel it's a deal breaker, don't worry we can work it out.

What about other platforms?

There are many fair and thoughtful discussions on the merits of other platforms. Here are a few of the best comparisons, in our opinion.

Superb Website Builders
Website Builder Expert

Superb Website Builders
Website Builder Expert

Superb Website Builders
Website Builder Expert
Style Factory

Hudson + Daughter - Why I chose Squarespace for my online shop after ETSY.
Elle + Company - Why I use Squarespace


2.Register your domain name.

a) If you already have your domain, we'll edit a few settings for you when your new site is ready. There is no need to move your domain or email hosting, only the web hosting will move to Squarespace. But if you do need email, Squarespace works with Google Apps. make sure your email is @yourdomain not Gmail or Hotmail - more professional that way.

b) If you need a new domain name, you can either:

Register it through your Squarespace account (free for first year).


Use a domain registrar like Go Daddy or


3. Sketch it out

On a large sheet of paper, sketch out your website from the homepage down, like a flow chart.

List your pages and how they link together.  Consider each page on your site and create a rough layout of the content you want for each page on separate sheets. In a separate document, create gather links of other sites you like (and don't like) and be specific about the reasons. Look at your competitors - what are they doing well?

If you need extra coding or customisations, it is very important to know this up front so we can quote accurately and help you choose the right template.


4. Choose your template and subscription package

Squarespace offers a wonderful choice of templates, although some are optimised for commerce or blogging, you get all the core features regardless. Consider what features you need, then talk to us about the best package to suit. Don't worry too much about the details of the structure, we'll help you work this out.

The great thing with Squarespace is that your annual subscription covers everything, you get all the updates, you can switch templates in future at no extra cost and the support is the best in the industry (reply within 1hr, 24hrs a day).

5. Prepare you content (words and images).


Create one master folder on your computer (a Dropbox folder is ideal so it's backed up and accessible online). Use sub-folders for each page and name the image files using plain English - this all helps with S.E.O.

Words: You can do this is one document with sub headings, or separate docs. For each page on your site, write out the words and links. All content can of course be modified later on, but get it as close as possible before adding to your site. Also prepare your 'boring stuff' of your T&Cs like Shipping&Delivery, Privacy Policy and so on - these are a legal requirement. 

Images: For site images the min width should be 1500px. Read about why here. If you are using full bleed images (right across screen or as web backgrounds) save as 2000px. We can help you optimise the images for web before uploading. use sub-folders for each page and product (if you are planning a shop). If you do not have photography, we can help with that too. Your product/lifestyle photography should be considered hand in hand with your website, branding and graphic design - they inform each other. 


6. Book you day with us

Once you have the above (mostly) ready it's time to meet with us for your One Day Web session. Yeshen will spend the day with you (either at our studio or at your office/home) and answer any questions you have while creating the design and layout of your site. Each day is different, it depends on your own skill level and what type of site you need. 

One key feature of Squarespace that we often use is the blog import tool. We can directly import your blog from Wordpress, Blogger or Tumblr. The formatting may need some tweaking but it's a good backup and will save a lot of time. The import includes titles, text, images, tags and comments.

Shop listings can also be imported from Shopify, Big Cartel and ETSY.

One day is usually enough if you are willing to do some work yourself. Of course if you want to book another day or half day, no problem. 



  • Logins/passwords to all your current web hosting, domain names, social media and other accounts
  • Your website plan
  • Words and images (photography and graphics) for your website in one folder (Dropbox/USB/Hard Drive)
  • Shop prices, product descriptions, shipping and T&Cs
  • If you are including a shop, work out your postage costs.

Website Brief

Please complete this form  to introduce you business and what you need from your website.

Clouds James Brown Prints

Other things to consider.


It's not rocket science, it's about understanding your audience and creating regular and relevant content for them not Google. Simple things like using the right words in your page titles and headings are very important. Blogging and social media are crucial. Read more about how Squarespace is built for S.E.O and tips here and here. If you want to go more in-depth on online marketing, we recommend Hubspot and MOZ.

Plus, here's a great guide on how to Maintain your SEO ranking after moving to Squarespace.

Mailing List.

Squarespace works best with Mailchimp. We can easily create signup forms for your site. We recommend sending monthly updates to your subscribers.

Social Media.

Make notes of all your social account logins, we'll need those to link them to your Squarespace account so you can add buttons and feeds. We recommend Buffer to schedule your posts.

Shop payments.

Squarespace uses Stripe to process card transactions, it's free to setup an account. Squarespace does not work with Paypal. 


All Squarespace sites are fully responsive and optimised for mobile display. However, it is possible to add further mobile-specific customisations so if you know most of your audience is on mobile talk to us about this,

Mind the Cork