yesh + tash

Cycle Fit


cycle fit

Following the success of the initial CycleCities animated film, the London Borough of Merton approached us to create two more thirty second animations based on the same character and style. One would specifically focus on the health benefits of cycling, whilst the other would promote the environmental and social benefits of cycling. 

Cycle Fit would follow the journey of our lead character George from his portly beginnings into a slimmer and fitter state through cycling. And Cycle Eco would illustrate George leading a growing mass of cyclists past a dwindling line of cars into a scene of flourishing greenery.

The style of the film remained the same as the first film, with Natasha animating both films. Yeshen stepped into production to help with the copious amount of colouring. And the very talented Robert Ashbridge composed original music and sound design for both films.