ChiChiDee is an independent fashion label run by designer/maker Leanne Garrity. Between blogging, writing, reviewing, designing and making, Leanne manages to find time to make tutorials as well! The brief was for a short ident that could run at the beginning and/or end of ChiChiDee tutorials.
Tash directed, designed and animated a short ident that drew upon ChiChiDee’s handcrafted style. Handpainted textures, hand drawn elements and cutouts were composited to form a fun and colourful introduction into the tutorial ahead. ChiChiDee’s branding has since developed, so the ident now reflects an earlier version.